
One last note on content before we move on.
When considering what to put on your site, ask yourself what your visitors may want to find out about you,
your company and your products or services. Then make sure that you not only put it on your site, but
make it easy to find.
►Another thing we can't do for you is
answer your
e-mail.
Clearly an organization can hurt its image and prospects by ignoring inquiries.
It is therefore our recommendation that at least one person log on every day to respond to e-mail.
Costs
Compared to any of the other mainstream media - be it newspapers, magazines, radio, television or billboards -
advertising on the web is a bargain!
There are two components to your website costs: the Initial Development, and
Ongoing Maintenance.
►Initial Development:
Depending on the size of your site (i.e. how many pages, intrasite links, graphics, etc.) you can be looking at anywhere from $300 to $3000 for initial development.
Of course, there's no real limit to how much you can spend. Microsoft has a site that goes on for days.
You can be sure they have a small army of people working on it.
But for your steak and potatoes, garden variety site, that's the ball park you're looking at.
►Ongoing Maintenance:
Ongoing maintenance includes website hosting, and limited maintenance of the website, such as adding
2 or 3 pages and 3 - 5 graphics per month. This will run you $150(approx.), and would only increase if you had a massive run on the site (we should all have such problems), or decided to make large amounts of material available for download.
►Compare that with an equivalent newspaper ad. Now look at magazine prices. Forget about TV because there's no way you'll get all of that information in a thirty second spot.
Now think about how effective these other media are compared to the web.
►See? It's a bargain!
Other Media: That's not to say other media don't have their place.
You can multiply the effectiveness of your website by displaying its URL (Universal Resource Locator;
that's the www.yourcompany.com ) in your other campaigns.
Not to mention the added stature it brings to your company image.
►Contact Us Now
- 442-7746
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